Amada's First Apprentice Exhibition

AMADA held a hugely successful exhibition for the apprentices of its customers in a showcase dedicated to the education of future engineers. Believed to be the first event of its type in the sheet metal sector, the exhibition took place at the company’s UK Technical Centre in Kidderminster on 4 September 2024. Hosting the event were AMADA’s own apprentices, engaging on an equal level with the apprentices of customers to help them learn about the latest advances in sheet metal component manufacturing.

Informative and Educational

The informative, educational exhibition proved a roaring success, with a total of 85 visiting apprentices in attendance. One company brought all 10 of its apprentices, three of which only started two days before the event. The structure of the exhibition provided visitors with the opportunity to attend technical presentations, watch eye-catching machine demonstrations and participate in a Q&A session – all in an apprentice-led environment. Laser cutters, press brakes, punching machines, laser-punch combination machines, automation, software and machine monitoring featured heavily, highlighting the complete AMADA solution. Apprentices also received a tour of the company’s UK Technical Centre.

The Purpose

“The idea behind this innovative exhibition was to introduce young engineers to our technology as part of an educational and entertaining event,” says AMADA UK’s Managing Director Paul Mansfield. “We felt that using our own apprentices as hosts would help their visiting peers feel more comfortable and promote better engagement. In turn, the event provided our apprentices with experience in speaking to customers, building confidence and pride in the brand they represent.”

Interaction High On Agenda

Fun was high on the itinerary. Visitors were able to ‘have a go’ at making a model biplane from mild steel on a state-of-the-art AMADA laser cutting machine. The ingenious design of the resulting laser-cut blank allowed the easy bending by hand of the model aircraft, providing a simple yet engaging way of introducing budding engineers to the world of engineering and sheet metal.

Elsewhere at the exhibition, a BATAK machine competition between apprentices from different companies tested their reaction times, hand-to-eye co-ordination and stamina. A complimentary goodie bag for every visiting apprentice - which included a keyring made by AMADA apprentices on AMADA machines - contributed further to a memorable showcase.

Giveaway keychains made by AMADA UK Apprentice

A special thank you to our apprentice Aaron Randle who was tasked to design, cut and make a giveaway for the apprentice exhibition. His AMADA keyrings, featuring our logo and a Japanese temple, were made from 3mm brushed stainless and etched on the VENTIS 6kW.

A great memento of the day, and very well thought out.

Aaron was also tasked to demo the ENSIS on the day. His feedback on the event… “I’ve loved it, having shadowed a consultant on the last exhibition, it was great to take the lead. I can’t wait to do it again.”

Well Done Aaron – Great Job!