|
Representatives of businesses, charities and public sector bodies are increasingly expected to engage with broadcast media to talk about their organisations. Such situations can involve straightforward questioning to discuss – for example - the announcement of a new product offering, the opening of refurbished headquarters or the celebration of an industry award.
At the other end of the scale, spokespeople can find themselves facing hostile cross-examination from journalists in crisis management or reputational damage-limitation scenarios.
However good they may be at their day jobs, some leaders and managers may be less confident when it comes to facing a microphone or camera. Unfortunately, there is only one opportunity to get your point across convincingly in a media interview, with plenty of scope for getting it wrong.
Help is at hand.
Birmingham City University now offers a one-day Short Course, “Media Training for Businesses and Organisations” which will help you to maximise your effectiveness as an interviewee.
During a packed, activity-filled day on 12th July 2024, you will learn the principles of media interview best practice, and undertake live role-plays with both friendly and hostile journalists in BCU’s state-of-the-art radio and television studios.
By the end of this course, you will be substantially more confident and much better prepared for dealing with journalists.
Places on the course are strictly limited to enable equal microphone and camera time for each individual, so book early to secure your place!
To enrol, read full course details or make further enquiries, simply click the link: Media Training for Business and Organisations | Birmingham City University (bcu.ac.uk)
|
