The latest Made in the Midlands Growth Report shows UK companies in confident mood, with over 70% of respondents anticipating ‘moderate’ or ‘high’ business growth in 2024-25.
Nearly half see this growth coming from a revamped marketing strategy, which is where Birmingham City University offers proven, demonstrable assistance.
For marketing to be effective, every business needs a solid Value Proposition – a clear, concise statement of the measurable benefit that your company offers to its current and prospective customers.
The highly-rated "Value Propositions" Short Course from BCU will enable you to uncover and identify the Value Proposition offered by your own business.
Delivered by Ann Cameron of the award-nominated Marketing Group at Birmingham City Business School, the "Value Propositions" course delights business learners whenever it is run.
Sample customer feedback:
"I really enjoyed when participants shared thoughts for their own businesses, as this helped me to develop ideas of my own. Ann was a really great lecturer and was very helpful throughout." – Ash Wilson, Director, Sculpt Design
"Ann did an amazing job, going above and beyond to provide information and materials that would benefit each attendee long after the course had concluded, tailored to their specific industry/area. The facilities were great, and the location easily accessible." – Lalita Ajit, Media Producer, Loop 454
"My team found the recent "Value Propositions" Short Course really helpful and insightful. Superb value!" – Nigel Clarke, Managing Director, Clarkeprint
The next "Value Propositions" Short Course will commence again in September – click the link below to secure a place or request further information.
Value Propositions | Birmingham City University (bcu.ac.uk)
